2027 Readiness Scorecard
Is your agency built for 2027, or still running on what worked in 2019?
Take a moment to step back
Most founders I speak to know something isn't quite right. Far fewer know exactly what it is, or what it's costing them.
Answer honestly. Nobody sees your answers unless you choose to send them to me.
Once you’ve completed the scorecard, you’ll see:
- Your readiness score out of 100 and which of five founder profiles best reflects where you are right now
- Your seven-area heatmap, showing where your business is stronger and where there may be opportunities to improve
You’ll then have the option to send your completed assessment to me. I’ll personally review your answers and, within two working days, send you a personal Readiness Report. It will bring together your results, plus my three honest observations and the one thing I’d tackle first if this were my agency. No pitch and no obligation.
1. Answer: Select the answers that most reflect your reality.
2. Review your readiness score, founder profile, seven-area heatmap and completed answers.
3. If you’d value my perspective, choose to send me your assessment and receive your personal Readiness Report within two working days.
I built and scaled my own agency to 45 people and £13m turnover, then deliberately reshaped it into a smaller, more profitable business. This scorecard is built from the questions I wish someone had asked me sooner.
Annika de Friend
2027 Readiness Scorecard
Your Results
Below you can review your Readiness Score, Founder Profile and Heatmap, along with a summary of your selected answers and reflections.
If you would value an independent perspective, complete your details and click “Send to Annika” below.
Within two working days, I’ll personally review your assessment and send you a Readiness Report in one PDF. It will bring together all the results shown on this page, plus my three honest observations and the one thing I’d tackle first if this were my agency. No pitch and no obligation.
Your results are a starting point for reflection against what you want from your business.
This heat map represents your own responses, not an independently verified diagnosis. A lower-rated area is an invitation to reflect, not a judgement of your business.
Founder ambition and current position
Final Reflections
Summary of your selected answers ⌄
Send your assessment to Annika
Fill in your details below and click “Send to Annika” to receive your personal Readiness Report.
Security check before sending your assessment.
Your details
Thank you. Your assessment has been received.
I'll personally review your answers and send your Readiness Report within two working days.
If you would like to talk about your business in the meantime, you’re welcome to book a complimentary Founder’s Conversation. It’s a founder-to-founder conversation to explore where you are, what you want to achieve and any challenges or opportunities you’d like to discuss.
Diary booking link will be added before public launch.